Business

Brand Navigator

Brand
Navigator

Integrated strategy solutions for sustainable brand growth
HLI serves as a brand navigator to select promising brands with potential among emerging domestic and foreign brands and launch them in the Korean market so that they can continue to grow. We develop and successfully grow brands through HLI's integrated strategy to select brands that meet the specialized needs of Korean consumers, verify products and services based on accumulated data, and deliver brand messages consistently at all points of contact with customers.

프로세스

  • Brand Sourcing

  • Product Study

  • Market Research

  • Customer Needs Analysis

  • Marketing Strategy

  • Brand Launching Activity

Process Detail

  • 01

    Brand Sourcing

    We play a role as a brand developer that introduces emerging overseas brands to the domestic market and nurtures them into well-known brands. We rigorously select and develop brands and products that can deliver value beyond just products.

  • 02

    Product Study

    We conduct product research in various aspects such as design, performance, quality, engineering, and safety to enhance our customers’ lifestyles with more abundance.

  • 03

    Market Research

    We collect and analyze objective data on market size, competition, core competencies, and external factors to establish strategic decision-making.

  • 04

    Customer Needs Analysis

    Based on decades of accumulated data and experience in response to customer demands, we strive to select the most advantageous markets and continually realize and maintain customer value.

  • 05

    Marketing Strategy

    Based on decades of accumulated data and experience in response to customer demands, we strive to select the most advantageous markets and continually realize and maintain customer value.

  • 06

    Brand Launching Activity

    We operate trend-based advertising campaigns for continued growth of the brand after product launch, and modify and supplement marketing strategies to adapt to changing market conditions through close examination of market reactions.