HLI serves as a brand navigator to select promising brands with potential among emerging domestic and foreign brands and launch them in the Korean market so that they can continue to grow. We develop and successfully grow brands through HLI's integrated strategy to select brands that meet the specialized needs of Korean consumers, verify products and services based on accumulated data, and deliver brand messages consistently at all points of contact with customers.
HLI serves as a brand navigator to select promising brands with potential among emerging domestic and foreign brands and launch them in the Korean market so that they can continue to grow. We develop and successfully grow brands through HLI's integrated strategy to select brands that meet the specialized needs of Korean consumers, verify products and services based on accumulated data, and deliver brand messages consistently at all points of contact with customers.
Brand Sourcing
Product Study
Market Research
Customer Needs Analysis
Marketing Strategy
Brand Launching Activity
01
Brand Sourcing
We play a role as a brand developer that introduces emerging overseas brands to the domestic market and nurtures them into well-known brands. We rigorously select and develop brands and products that can deliver value beyond just products.
- 01/06
- 02/06
- 03/06
- 04/06
- 05/06
- 06/06