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History
History of the Company

The HLI is constantly creating a new history by innovating the market through the continuous development of high-end lifestyle brands.

The HLI is constantly creating a new history by innovating the market through the continuous development of high-end lifestyle brands.

  • 2023
  • Launching Caso Design, a German home appliance brand, exclusively in Korea
  • 2022
  • Grand opening of nationwide flagship stores. (Seoul/Gyeonggi, Busan, Daejeon)
  • 2021
  • Establishment of a bulk delivery logistics system
  • Contracts for bulk supply to online retail giants such as Coupang and Hi-mart
  • 2020
  • Completion of installation of 10,000 official coffee machines for GS Retail Café 25
  • Awarded for Best Large Distributor from JURA headquarters
  • 2019
  • Additional Contract with GS Retail Café 25
  • -
  • Complete HLI Building and Move-in
  • 2017
  • Awarded for Global Best Commercial Prize Award from JURA headquaters
  • 2015
  • Contract with GS Retail Café 25 as its Official Coffee Machine
  • Contract for supply of total 10,000 machines

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  • 2014
  • Grand Open 'à la carte', Flagship Multishop
  • Open 'à la carte', a complex of cafes and stores where customers can directly experience and enjoy premium products
  • 2011
  • Exclusive Contract with Breville, Australian Premium Brand
  • 2007-2010
  • Launch OCS(Office Coffee System), New Standard for Coffee Welfare
  • Contract to supply JURA coffee machines on all the floors of Samsung Electronics Seocho Office
  • Contract to supply JURA coffee machines on all the floors of LG Electronics Twin Towers
  • Contact to supply JURA coffee machines on all the floors of ING Life Insurance Head Office
  • Contract to supply JURA coffee machines on all the floors of G Market Head Office
  • Contract to supply JURA coffee machines on all the floors of Pfizer Korea Head Office
  • 2006
  • Strengthening premium marketing efforts
  • Grand Open 'Cafe de JURA', Cheongdam store
  • Launch the set of coffee cups and saucers in collaboration with a designer, Lee Sangbong
  • Exclusively launch Jura Z5 Sapphire Limited Edition in Korea, in collaboration with Niessing, a German brand
  • Open JURA flagship store @ Hyundai Trade Center
  • 2003-2005
  • Launch JURA's Commercial Products
  • Lotteria's all stores are supplied with 1,000 units of Jura coffee machines for the first time in the industry, and Jura participated in the 'Seoul Cafe Show 2002' with commercial coffee machines.
  • 2000-2002
  • Swiss luxury coffee machine brand, Jura, launches its home product line in Korea for the first time, including the launch in department stores.
  • Pop-up store open for JURA home coffee machine @ Galleria Luxury Hall
  • Pop-up store open for JURA home coffee machine @ Hyundai Apgujeong
  • Pop-up store open for JURA home coffee machine @ Shinsegae Gangnam
  • Launch JURA home coffee machine store @ Galleria Apgujeong
  • Launch JURA home coffee machine store @ Shinsegae Gangnam
  • Launch JURA home coffee machine store @ Shinsegae Myeongdong
  • Participate in the domestic wellbeing exhibition with JURA home coffee
  • 1999
  • HLI Incorporation Establishment