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ABOUT US
The Corporate Identity & Ethos of HLI

HLI is an innovative and professional brand developer that discovers and develops the best brands

HLI is an innovative and professional brand developer that discovers and develops the best brands

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our mission
Develop Life Enriching BrandsDiscovering and Developing Brand for a Better and More Prosperous Life with Our Customers and OurselvesDiscovering and Developing Brands for a Better and More Prosperous Life with Our Customers and Ourselves
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our vision
Innovative Brand DeveloperHLI is an innovative company that discovers and develops brands that provide better and more prosperous lives for the owner of the brand and its product.HLI is an innovative company that discovers and develops brands that provide better and more prosperous lives for the owner of the brand and its product.
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our values
The most important criteria to keep as HLI members without any compromise and concessionThe most important criteria to keep as HLI members without any compromise and concession
Focus on Market & Brand
We select innovative brands with a sustainable brand philosophy.We strive to select a visionary brand that relentlessly innovates and passionately challenges ourselves to create a better world, always keeping in mind the well-being of people and the planet.
Focus on Product & Service
We pursue differentiation through unique products and premium services.Our company aims to enhance the richness and happiness of our customer's lives by providing unique products and exceptional services. Our products are designed with creative innovation and cutting-edge technology to meet diverse customer demands. Moreover, we strive to deliver premium services to ensure customer satisfaction even after purchase. By doing so, we are committed to offering the best possible customer experience and creating new market opportunities.
Focus on Customer Experience
We enhance customer's life with greater richness by prioritizing customer experience.We thoroughly analyze customer experiences and continuously innovate with cutting-edge technology and services to enrich their lives. By doing so, we provide greater value to our customers and achieve the highest levels of customer satisfaction.
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our principle
our principle
1. Adherence to fundamental ethical principle
  • We respect every individual's dignity and basic rights, and do not discriminate based on gender, race, or religion.
  • We uphold high ethical standards to maintain the honor of both individuals and the company.
  • We maintain fairness in job-related matters and do not seek any form of financial gain that goes against the company's interests. We also refrain from any illegal, unethical, or immoral behavior that may lead to social criticism.
  • We protect the intellectual property rights of both the company and others, and avoid any infringement of company confidential information through replication, tampering, leakage, or any other means.
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1. Adherence to fundamental ethical principle
  • We respect every individual's dignity and basic rights, and do not discriminate based on gender, race, or religion.
  • We uphold high ethical standards to maintain the honor of both individuals and the company.
  • We maintain fairness in job-related matters and do not seek any form of financial gain that goes against the company's interests. We also refrain from any illegal, unethical, or immoral behavior that may lead to social criticism.
  • We protect the intellectual property rights of both the company and others, and avoid any infringement of company confidential information through replication, tampering, leakage, or any other means.
2. Self-improvement & Mission Complete
  • We pursue change and innovation without settling for an existing fixed frame and complete our mission through the company's vision and policy.
  • We constantly keep up our research and analysis on our products as the facilitator for a more abundant and better life for our customers.
  • We always keep the problem-solving ability for the company's benefit based on the deep understanding and good judgement on our job.
  • We use our assigned authority and responsibility in the right direction for the company's future and benefit.
3. Healthy & Moral Organization Culture
  • We honestly carry out our mission in line with the company's vision and policy by drawing a distinct line between public and private matters in all duties.
  • We properly manage the company's property and don't use it for personal gain without permission.
  • We never do any speech or action such as sexual harassment, a money transaction, violence, workplace bullying, etc., and promote healthy relationships with colleagues.
  • We always give priority to the company's legitimate profit and prohibit any action and relation in the conflicts between the company's profit and personal's.
  • We prohibit to promote disharmony and form factions within an organization, and harmoniously communicate with each other all the time for constructing mutual confidence and maximizing our work efficiency.
4. Contribution for the State & Society
  • We protect the interests of our shareholders through rational business development and contribute to society by creating employment opportunities.
  • We contribute to the development of our nation by fulfilling our tax obligations with integrity.
  • We practice the protection of socially vulnerable individuals in our society.
  • We practice environmental protection for the future.